Tagged “agile”

Pixel Count: 32 Pixels. 27% More Signups.

30th Jul, 2012

At Agile Australia, Doug Blue from (Australia’s premier job search site) gave a great talk explaining elements of their product strategy and A/B feature testing. Doug included an example that perfectly illustrates just how much impact a few pixels can have. Seek wanted to increase the number of people signing up for email alerts. [...]

Build the Money Slides from ’09

1st Jun, 2012

Many people stopped me at the conference this week and I’ve been asked a few times to make these available, so here they are. Even though they’re a few years old now, the concepts, especially the EQ Matrix have stood the test of time. I’m working on a followup and how it applies in the [...]